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Brand Strategy
Brand Positioning
CVP Development
Brand Relevance Evaluation
Brand Reputation
Market Segmentation
Leadership
Brands
Many major brands in Australia win the greatest share of market value despite not achieving the highest NPS results due to leading on capability but losing on character.
Leadership Brands are strong on both capability and character optimise advocacy & value
Brand Positioning
Disruption
The Brand Win Rate is the most crucial brand metric available. The only metric which conclusively measures a a brand's competitive advantage.
The traditional brand funnel has been disrupted which means it is no longer linear and we need to separate ‘marketing’ metrics from ‘path to purchase’ metrics.
CVP Development
Leadership
Brands
Many major brands in Australia win the greatest share of market value despite not achieving the highest NPS results due to leading on capability but losing on character.
Leadership Brands are strong on both capability and character optimise advocacy & value
Brand Relevance Evaluation
Leadership
Brands
Many major brands in Australia win the greatest share of market value despite not achieving the highest NPS results due to leading on capability but losing on character.
Leadership Brands are strong on both capability and character optimise advocacy & value
Brand Reputation
Leadership
Brands
Many major brands in Australia win the greatest share of market value despite not achieving the highest NPS results due to leading on capability but losing on character.
Leadership Brands are strong on both capability and character optimise advocacy & value
Market Segmentation
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