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LEADING SPECIALISTS ON THE COMPLEXITY
OF MODERN DECISIONS

COMING SOON

LEADING SPECIALISTS ON THE COMPLEXITY
OF MODERN DECISIONS

The Leading Specialists on the Complexity of Modern Decisions trusted by 

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a more specific view on the details

We design market-leading models from scientific insight into technology and psychology for the biggest brands in the world and create a predictable and resilient match with the market they reflect.

The full understanding of how consumers choose what is worth tehir attention, interest and money is complex. a rigorous, scientific approach can greatly enhance our insight and is rooted in 3 disciplines of science.

If you’re reading this, chances are you’re struggling with insufficient cognitive loading and would appreciate a deeper dive into the cognitive sciences we employ to deliver more wins for brands. Well, suffice it to say, more information can be found here.

Pre-Choice

How people think, their values,

the influence of culture

Post-Choice

How expectations and emotions impact brand engagement

Choice

How people realise their needs, source information, evaluate options

The need to understand the complexities of modern decisions

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Brand Strategy

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Brand Positioning.   CVP Development.  Market Segmentation.  EV Brand Relevance.  Brand Reputation.

BRAND AD TRACKING. STRATEGIC NPS. BRAND  TRUST. DISRUPTED FUNNEL.   BRAND CHOICE DRIVERS.  

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marketing effectiveness

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Brand Positioning.   CVP Development.  Market Segmentation.  EV Brand Relevance.  Brand Reputation.

BRAND AD TRACKING.   STRATEGIC NPS.  BRAND  TRUST.  DISRUPTED FUNNEL.  BRAND CHOICE DRIVERS.  

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offer optimisation

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Brand Positioning.   CVP Development.  Market Segmentation.  EV Brand Relevance.  Brand Reputation.

PRICING AND PREMIUMISATION.   CHOICE MODELLING.  PORTFOLIO DESIGN.  COGNITIVE SCIENCE.   

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experience design

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Brand Positioning.   CVP Development.  Market Segmentation.  EV Brand Relevance.  Brand Reputation.

VoC Ecosystem. Customer Journey Optimisation. Personal Development.   NPD/Design Thinking.

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EI HOTEL

(2035)

COMMERCIAL

HELSINKI · FIN

LEADING SPECIALISTS ON THE COMPLEXITY
OF MODERN DECISIONS

COMING SOON

LEADING SPECIALISTS ON THE COMPLEXITY
OF MODERN DECISIONS

COMING SOON

COMING SOON

COMING SOON

LEADING SPECIALISTS ON THE COMPLEXITY
OF MODERN DECISIONS

LEADING SPECIALISTS ON THE COMPLEXITY
OF MODERN DECISIONS

Have any questions?

Please don’t hesitate to
call at +61 2 9698 2921

 

Got something to share?

Ping us at info@5D.consulting

Check us out

© 2025

5D
Level 1, 46-52 Meagher St
Chippendale NSW, 2008

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